Launched in 2021, The Big Aussie BBQ is a free outdoor summer event for and by the Australian community in New York. Australian-style beef sausages in Australian-style bread (with onions and sauce on the top), Aussie Beers & Wines, cricket, football, netball, and many local Australian-run businesses make this a fantastic day whether you're alone, a couple, or bringing a whole family.
In 2021 we planted the seed of a wonderful community event that brought together a huge range of BBQ-goers and gave them a chance to connect with each other and expand their communities, while enjoying some distant favorites (at the height of COVID travel disruptions).
In 2023 we grew that event at the Old Stone House in Brooklyn into an event which sold over 500 tickets (with 150 more on the wait list) in only a few days.
In 2024 we plan to grow the event even further with more vendors, more attendees, more activities and more community connections. We're building this event as a leading Australian event in the US and would love to bring you and your business along with us as we do.
“The Big Aussie BBQ was a true celebration of Australian culture, featuring delicious barbecued dishes, lively music, and a warm, welcoming atmosphere.”
Jose F.
It's a chance to stand in the sun and enjoy everything the community has to offer, and as a business it's your chance to promote your brand, products, and services to an audience of engaged attendees.
What options are available to businesses in 2024?
This year, we are spreading our message wider and opening up the options for your business to be more involved with the event than ever.
Whether you want to just be there in spirit on the day and focus on getting your brand out through digital and social promotion prior to the event, or whether you'd like to be there on the day, we can facilitate an activation that suits your brand.
Options include:
- Naming rights of the event
- Brand promotion in social media and on our website bigaussiebbq.com
- Stall spaces available to sell and promote goods and services
- Branding of event spaces on the day
- Chances to directly engage with attendees
- Article and promotion to the America Josh community
Most importantly though, if you've got an idea, we'll happily hear it and work out a way to make it work for you and your business.
“The event brought just the right amount of AUS to make someone feel at home in the Big City!”
Allyce
Why should you get involved?
We've hosted two incredibly successful events and have built a reputation for our events that are unparalleled in the New York community. The 2023 event scored an average of 4.4/5 from attendees, and have a Net Promoter Score of 69.
“Great setup, good amount of vendors, food choices. Music was great!”
Each year, The Big Aussie BBQ grows, and with it comes more opportunities for your business to get involved however you would see fit. We want to make sure that we not only offer a great day for attendees, but a great opportunity for your business's voice to be heard and seen in the best possible light.
How can you get involved?
Simply fill in this form and we'll be in touch!
