Meet Spruce.
Sulphur-crested cockatoos are magnificent, clever, wildly destructive, and capable of a noise that can wake an entire suburb. They chew through window frames for entertainment. They live for decades. They have absolutely no regrets.
Australians have complicated feelings about cockatoos, and every single one of those feelings is affection.
That’s what Spruce is here for. It’s a hat for people who miss the racket. Wear it in America and other Australians will tell you their own cockatoo story within about thirty seconds, usually involving damaged property.
Designed with Emma Yates, the Australian designer behind our merch range, with a share of every sale going back to her.
Available in spruce, white, light blue, pink, khaki, green camo, navy, and black.