For years, the honest answer to “where do I get a decent plan white loaf of bread in New York” was that you can’t. Today that changes as we’re opening orders for our Aussie Bread Drop, and the first one is on Friday, September 18. Orders are open now at aussiebread.com.
Did you know that Bakers Delight from Australia exists in the USA?
COBS Bread is Bakers Delight.
Same company, same recipes, different name on the awning, because Bakers Delight was already taken over here. If you grew up in Australia, that’s the whole story in one line. The bakery you walked past every day after school has been operating in North America the entire time under a name you didn’t recognize.
There’s one in Stamford, Connecticut. About fifty minutes from Grand Central.
What Bread Drop actually is
Bread Drop is not a delivery service and it isn’t a shop. It’s a scheduled pop-up collection. You order online ahead of time, and on the day you come and pick it up from me in person, inside a two-hour window, at a venue in the city.
We’ll be there ready for you with a bag of your delicious ordered goodies.
The bread is baked fresh in Stamford. An Airtasker drives it into Manhattan and has it at the venue before the window opens. It means your bread is driven in by an actual person rather than sitting in a depot overnight.
How a drop works
Five steps, and they’re all shaped by the same constraint.
- A drop is announced with a venue, a date and a collection window.
- You build a box and pay in full. The entire range travels to every drop, so nothing is unavailable on the day.
- Orders close 72 hours out. That’s when COBS gets the numbers and starts planning. For the first drop, that’s the Tuesday.
- It’s baked fresh and driven into the city.
- You collect inside the window. Then straight home to eat.
The bread is fresh that morning. Nothing frozen, nothing sitting around.
What’s on the list
Thirty-one products, and the whole range comes to every drop. Loaves run $5.50 to $9.75, sweet items $3.75 to $9.45, savory $4.00 to $5.50. Loaves come pre-sliced, straight off the COBS slicer, since everyone asks.
Five I’d point you at first:
| Range | Description |
|---|---|
| Cape® Seed Loaf — $9.50 | The Aussie icon. Nutty, seeded, properly textured. |
| White Loaf — $6.95 | My favorite, and I’ve thought about this a lot. |
| Cheesymite Scroll — $5.50 | Aged tasty cheese and Vegemite baked through soft dough. |
| Cheese & Ham Bun — $4.45 | Exactly what you remember. |
| Cinnamon Scone — $3.75 | Ditto. |
If you only take one thing from this article, make it the Cheesymite Scroll. It’s a school-lunchbox item with no American equivalent whatsoever, and trying to explain it to a colleague here is a genuinely funny experience. There’s also Sourdough Cob, Country Grain, Apricot Delight Log, Spinach & Feta Croissant and a Triple Chocolate Scone, among others.
The first two drops
Drop one is Friday, September 18, 2026, 11:00am to 1:00pm, at Hutch & Waldo, 77 Irving Place in Gramercy.
Drop two is Friday, October 9, 2026, same time, somewhere else in the city. The venue isn’t locked in yet, and when it is, the people on the email list find out first.
You get a say in where we go next
There’s a form on the site for suggesting where a drop should happen.
That isn’t decoration. I genuinely don’t know yet where the demand is, and enough requests from one neighborhood is what decides where the van goes. If you want bread in your part of the city, the most useful thing you can do is put it on the map.
This came out of the same place every America Josh project comes from. Somebody asked a question, the answer was disappointing, and it turned out about 75,000 of us had the same problem.
Orders are open now at aussiebread.com.
See you on the footpath.
